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Branding with Brains: The science of getting customers to choose your company (Financial Times Series)
Original price was: $63.90.$31.95Current price is: $31.95.Branding with Brains shatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before.
ISBN: 978-0273719953
Paperback
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Talent Is Not Enough: Business Secrets For Designers (2nd Edition) (Voices That Matter)
Original price was: $62.90.$31.45Current price is: $31.45.The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• The best way to determine pricing
• How to avoid common legal pitfalls
• How to manage large projects
• The secrets of efficient design teams
• How to forecast your workload and finances
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Marketing communications
• Environmental design
• Industrial design
• Motion graphics
• Interaction design
• Information design
ISBN: 978-0321702029
Paperback
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Inspire: How to Keep Your Customers When Your Competitors Can’t (Financial Times Series)
Original price was: $56.50.$28.25Current price is: $28.25.DON T LOSE CUSTOMERS TO YOUR COMPETITORS  KEEP IT REAL AND KEEP YOUR CUSTOMERS LOYALTYIf you re a business, you need customers. And once you ve got them, you don t want to lose them  especially not to your competitors. In today s world of choice the customer is definitely king, but it is still possible to inspire your customers loyalty and make sure they stick with you. How? In Inspire!, Jim Champy shows you how to increase your market share by:Defining an authentic, consistent selling proposition that your customers will be passionate  and stay passionate  about Engaging a new generation of customers who value transparency Bringing authenticity to everything your company does  real authenticity, not the  fake authenticity today s savvy customers will sniff out a mile awayDrawing on case studies from both traditional and new,  sexy industries, Champy reveals how you can move your company forward with new products, services and business models that reflect the best of what you really are. In Inspire!, you ll learn how market-leading companies reinvigorate themselves in the face of brutally tough and creative competition; how to deliver value in new ways based on convenience; how to offer simplicity and honesty to your customers; and how to go beyond mere marketing campaigns to lead crusades that customers genuinely want to join. The common trait these companies have, and which you need to hold on to as well, is the ability to remain true to themselves. They consistently uphold their own values in their products, services and actions And they keep hold of their customers.Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they face: making customers stick.
ISBN: 978-0273727569
Paperback
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Leading in Turbulent Times (Financial Times Series)
Original price was: $60.50.$30.25Current price is: $30.25.Times are tough. What should you do as a leader to make sure your business stays on course? Illustrated with fascinating examples drawn from interviews with some of the world’s most talented business leaders, Headwindsexplains how you can navigate through the eye of the storm.
- The first book to show you how to lead in today’s unpredictable economic climate
- Gives you unrivalled access to the best managed boardrooms in the world, through unique interviews with top international leaders from companies like McDonalds, General Electric and Nissan
- Winning combination of inspirational anecdotes and case studies from real life leaders and a practical focus on exactly what you need to do to be an effective leader in today’s volatile business world
ISBN: 978-0273727538
Hardcover
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Thank God It’s Monday!: How to Create a Workplace You and Your Customers Love
Original price was: $41.90.$20.95Current price is: $20.95.Thank God It’s Monday! is about loving what you’re doing and creating massive results. Roxanne Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who’s discovered a better route to growth and profitability. As you join them both on their journey, you’ll gain valuable insights for jumpstarting positive change from anywhere in the organizationâ¦replacing dysfunctional organizational behaviors with passion and creativityâ¦overcoming setbacksâ¦making vision and values actually work!
Whether you’re on the front line, in an office, or running the show, you’ll see how to:
• Replace dysfunctional behaviors with passion and creativity
• Overcome setbacks with a “bring it on” attitude
• Breathe results-generating life into vision and values
• Think big and make big things happen
Thank God It’s Monday! presents a unique approach that makes an impact on three groups at once:
• Employees discover how to win at work and love their work
• Companies turn around results quickly and profoundly
• Customers experience a powerful and visible commitment to their success
You will shift from a “why we can’t” to a “how we can” workplace…in one day! Your customers will go crazy about you. You will find yourself loving to go to work where everyone exclaims, Thank God It’s Monday!
ISBN: 978-0138158057
Hardcover
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Higher Returns from Safe Investments: Using Bonds, Stocks, and Options to Generate Lifetime Income
Original price was: $46.90.$23.45Current price is: $23.45.You can’t survive on what CDs and money markets are paying these days–but you can’t live with high risk, either. Fortunately, with this book’s powerful, proven strategies, you can earn more income without losing sleep! Dr. Marvin Appel reveals smarter, safer ways to use bonds and bond funds…derive more cash from stocks at surprisingly low risk…safely supplement your returns with preferred shares and options…plan for income you can actually live on!
ISBN: 978-0137003358
Hardcover
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The Economics of Food: How Feeding and Fueling the Planet Affects Food Prices 1st Edition
Original price was: $49.50.$24.75Current price is: $24.75.Over the past two years, food prices have soared — and plummeted. As crops are increasingly shifted to biofuel production, will food prices soar again? Will people starve as a result? What are the hidden relationships between the food on your plate and the gas in your car? Will economic recovery lead directly to massive price inflation in both food and energy? In this book, one of the world’s leading experts untangles the complex global relationships between food, energy, and economics and helps readers come to their own conclusions about the future of food. Pat Westhoff reveals what really causes large swings in food prices and what is likely to cause them to rise and fall in the future. Westhoff discusses all the factors that drive changes in the cost of food: not just biofuel production, but also weather, income growth, exchange rates, energy prices, government policies, market speculation, and more. Next, he walks through several of the most likely scenarios for the future, offering insights that will be indispensable to consumers, commodity speculators, and policymakers alike.
ISBN: 978-0137006106
Hardcover
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The Global Economic System: How Liquidity Shocks Affect Financial Institutions and Lead to Economic Crises
Original price was: $69.90.$34.95Current price is: $34.95.Written for financial professionals, the authors thoroughly explain the modern global credit system; the roles of banks, hedge funds, insurers, central banks, mortgage markets, and other participants; and the credit-related instruments they rely on. In particular, the authors illuminate the crucial importance of liquidity, and show why liquidity failures have been the key cause of all major market crashes for the past several decades. The Global Financial System thoroughly examines economic environments in which slow de-leveraging leads to prolonged sluggish growth, and compares today’s environment to other periods of de-leveraging, such as the Great Depression and the Japanese economic meltdown of the ’90s and ’00s. It predicts potential pathways for the current crisis, and offers essential guidance to both policymakers and investment decision-makers.
ISBN: 978-0137050123
Hardcover
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Smart Retail: How to Turn Your Store into a Sales Phenomenon 2nd Edition
Original price was: $48.50.$24.25Current price is: $24.25.Work in retail for any length of time and it gets into your system. There’s something about shop-based selling – it s immediate, exciting, risky and hard to predict. Most retailers love it. But in many ways it s the least understood of all business practices.Now in its second edition, this bestselling book provides you with even more crucial insights into how retailing works. Fully revised and updated with the latest success stories, new ideas, strategic and tactical thinking, Smart Retail is the how-to retail bible. New chapters include learning from the past pioneers of retail – the simple yet effective strategies your competitors have forgotten and how use data to drive profit and growth. Covering everything from creating the ultimate retail experience to understanding your customer and the importance of motivated shop floor workers, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. This book is the first ‘how to’ retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.
ISBN: 978-0273712770
Paperback
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Trend Following: How Great Traders Make Millions in Up or Down Markets, New Expanded Edition
Original price was: $32.50.$16.25Current price is: $16.25.THE INVESTMENT STRATEGY THAT WORKS IN ALL MARKETS…WITH PROOF TO BACK UP THE PROMISES *Reveals the trading strategy that made John W. Henry rich enough to buy the Boston Red Sox.*Contains 50+ pages of easy-to-understand charts, actual results from top Trend Followers.*Shows how to apply trend following in your portfolio–one step at a time, in plain English. “Trend Following will replace Market Wizards as the must-read bible for a new generation of traders.” –Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund LLC/Fox News Contributor “Michael Covel’s Trend Following: Essential.” –Ed Seykota, Trend Follower for 35 years and Original Market Wizard “Investment books that have a lasting appeal offer insight that resonates with a large number of investors. We believe Michael Covel’s Trend Following will be such a book.” –Richard E. Cripps, Legg Mason Chief Market Strategist “A mandatory reference for anyone serious about alternative investments.” –Jon Sundt, President and CEO of Altegris “Michael Covel does an excellent job of educating his readers about the little-known opportunities available to them through one of the proven best hedge fund strategies.
ISBN: 978-0136137184
Paperback
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The Definitive Business Pitch: How to Make the Best Pitches, Proposals And Presentations (Financial Times Series)
Original price was: $64.90.$32.45Current price is: $32.45.Good ideas don’t sell themselves. In today’s business world it’s no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have to sell’ their ideas, proposals and plans as they compete for support and scarce resources. With increasingly competitive markets the norm, your customers and clients are almost certain to have a choice. It’s not just what your business can do that matters – it’s how you pitch your offer that determines success. Poor preparation or presentation at the pitching stage will lose the business to a competitor. Getting the basics right is not enough: you have to get ahead of the competition. This guide is packed with practical ideas, tips and checklists that will ensure you are ahead of the crowd. It takes you right through the process, from deciding whether or not to pitch, getting to know the client, doing the essential preparation and then pitching for success. Unlike most of the titles available, this book covers both written proposals and oral presentations, showing you how to harness effective business communication skills to make the perfect winning pitch. The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series. Your fast-track to business success.
ISBN: 978-0273708261
Paperback
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The Marketing of Sport
Original price was: $56.90.$28.45Current price is: $28.45.The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
ISBN: 978-0273688266
Paperback
