Inspire: How to Keep Your Customers When Your Competitors Can’t (Financial Times Series)
August 30, 2017Branding with Brains: The science of getting customers to choose your company (Financial Times Series)
August 30, 2017
Talent Is Not Enough: Business Secrets For Designers (2nd Edition) (Voices That Matter)
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• The best way to determine pricing
• How to avoid common legal pitfalls
• How to manage large projects
• The secrets of efficient design teams
• How to forecast your workload and finances
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Marketing communications
• Environmental design
• Industrial design
• Motion graphics
• Interaction design
• Information design
ISBN: 978-0321702029
Paperback
$62.90 Original price was: $62.90.$31.45Current price is: $31.45.
Only 1 left in stock
Related products
-
Jolly Phonics Teacher’s Book (Precursive Letters)
$23.90The Jolly Phonics Teacher’s Book contains detailed daily lesson plans which enable the teacher to support and guide children through the engaging daily activities in the Jolly Phonics Pupil Books. With the Jolly Phonics Pupil Books, the Jolly Phonics Teacher’s Book teaches all the five skills for reading and writing and develops key literacy skills.
ISBN: 9781844141661