Talent Is Not Enough: Business Secrets For Designers (2nd Edition) (Voices That Matter)
August 30, 2017Make Your Own Good Fortune: How to Seize Life’s Opportunities: Essential Steps to Transforming Your Life
August 30, 2017
Branding with Brains: The science of getting customers to choose your company (Financial Times Series)
Branding with Brains shatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before.
ISBN: 978-0273719953
Paperback
Original price was: $63.90.$31.95Current price is: $31.95.
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