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Marketing for Entrepreneurs
Original price was: $44.50.$22.25Current price is: $22.25.Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don’t always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset.
ISBN: 978-0273720911
Paperback
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Selling For Entrepreneurs 1st Edition
Original price was: $44.50.$22.25Current price is: $22.25.Selling For Entrepreneurs helps the reader learn from people just like them -entrepreneurs – with passion and enthusiasm for the subject, but without the training or patience for “traditional” selling, who have lived through the rejections and knock-backs to tell the tale!
It details every aspect of the sales process, from planning to presentation to closing. As well as learning nuts and bolts of selling, you’ll find out how to:
- Develop the self-image to give you the edge in every sales situation
- Concentrate on the customer’s emotional factors to ensure better sales results
- Identify your customer’s most pressing concerns
- Position your product or service to fill those needs.
ISBN: 978-0273724926
Paperback
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America, Welcome to the Poorhouse: What You Must Do to Protect Your Financial Future and the Reform We Need 1st Edition
Original price was: $42.50.$21.25Current price is: $21.25.America, Welcome to the Poorhouse reveals the political and economic forces that got us into this predicament, strategies to get Congress to enact needed reform, and practical tips you won’t find anywhere else on how to make the most of your money until reform happens. White offers indispensable practical advice for regaining control of your own financial future–specific strategies for reducing your debt, safeguarding your retirement, and helping your children get the education they’ll need to compete in today’s world.
ISBN: 978-0137020171
Hardcover
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Who Can you Trust with Your Money?
Original price was: $42.90.$21.45Current price is: $21.45.s Your Financial Advisor Stealing From You?
If it could happen to Bernie Madoff’s clients, it could happen to you. Make sure it doesn’t. Bonnie Kirchner reveals the hidden signs that could mean you’re getting ripped off–and what to do about it if you are. You’ll also learn how to identify a truly reputable advisor and build a relationship that gives you your money’s worth. Nobody’s more qualified than Kirchner to write this book. She’s a CERTIFIED FINANCIAL PLANNER™ professional who was one of New England’s leading TV personal finance reporters. And, as the unwitting victim of her ex-husband, notorious Ponzi schemer Brad Bleidt, she found her own life ripped apart by one of the nation’s biggest financial scandals. Since divorcing Bleidt, she’s devoted herself to understanding exactly how financial scammers operate. This book shares everything she learned the hard way–so you won’t have to!
ISBN: 978-0137033652
Paperback
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The Confidence Plan 1st Edition
$32.50Beat your confidence demons, access a positive frame of mind and change your outlook for a more fulfilling life with the ten-step Confidence Plan
- A simple ‘ten-step plan’ approach to building confidence
- Covers key issues around self esteem, self worth and the disadvantages of a negative self image
- Small, achievable steps help readers achieve a ‘quick fix’ confidence boost, motivating them toward tackling the bigger issues
- Short tasks and exercises help readers consolidate what they have learned and to know where they are and how far they have to go
- A personal, friendly and straightforward approach to understanding and building confidence for life
ISBN: 978-1406614169
Paperback
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Make Your Own Good Fortune: How to Seize Life’s Opportunities: Essential Steps to Transforming Your Life
$32.40In this poignant opening to this powerful book on spotting and taking opportunities Douglas Miller starts a journey that captures a world of potential. Opportunities really can come from anywhere and his advice stretches from building stronger personal relationships, to setting up a business and even how to meet the perfect partner. Along the way we get to meet many people young and old, male and female who have seized life s opportunities. Through their stories we can learn and be inspired by their personal satisfaction, their sense of achievement and how their lives have been enriched.
ISBN: 978-0563520030
Paperback
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Branding with Brains: The science of getting customers to choose your company (Financial Times Series)
Original price was: $63.90.$31.95Current price is: $31.95.Branding with Brains shatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before.
ISBN: 978-0273719953
Paperback
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Talent Is Not Enough: Business Secrets For Designers (2nd Edition) (Voices That Matter)
Original price was: $62.90.$31.45Current price is: $31.45.The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• The best way to determine pricing
• How to avoid common legal pitfalls
• How to manage large projects
• The secrets of efficient design teams
• How to forecast your workload and finances
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Marketing communications
• Environmental design
• Industrial design
• Motion graphics
• Interaction design
• Information design
ISBN: 978-0321702029
Paperback
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Inspire: How to Keep Your Customers When Your Competitors Can’t (Financial Times Series)
Original price was: $56.50.$28.25Current price is: $28.25.DON T LOSE CUSTOMERS TO YOUR COMPETITORS  KEEP IT REAL AND KEEP YOUR CUSTOMERS LOYALTYIf you re a business, you need customers. And once you ve got them, you don t want to lose them  especially not to your competitors. In today s world of choice the customer is definitely king, but it is still possible to inspire your customers loyalty and make sure they stick with you. How? In Inspire!, Jim Champy shows you how to increase your market share by:Defining an authentic, consistent selling proposition that your customers will be passionate  and stay passionate  about Engaging a new generation of customers who value transparency Bringing authenticity to everything your company does  real authenticity, not the  fake authenticity today s savvy customers will sniff out a mile awayDrawing on case studies from both traditional and new,  sexy industries, Champy reveals how you can move your company forward with new products, services and business models that reflect the best of what you really are. In Inspire!, you ll learn how market-leading companies reinvigorate themselves in the face of brutally tough and creative competition; how to deliver value in new ways based on convenience; how to offer simplicity and honesty to your customers; and how to go beyond mere marketing campaigns to lead crusades that customers genuinely want to join. The common trait these companies have, and which you need to hold on to as well, is the ability to remain true to themselves. They consistently uphold their own values in their products, services and actions And they keep hold of their customers.Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they face: making customers stick.
ISBN: 978-0273727569
Paperback
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Leading in Turbulent Times (Financial Times Series)
Original price was: $60.50.$30.25Current price is: $30.25.Times are tough. What should you do as a leader to make sure your business stays on course? Illustrated with fascinating examples drawn from interviews with some of the world’s most talented business leaders, Headwindsexplains how you can navigate through the eye of the storm.
- The first book to show you how to lead in today’s unpredictable economic climate
- Gives you unrivalled access to the best managed boardrooms in the world, through unique interviews with top international leaders from companies like McDonalds, General Electric and Nissan
- Winning combination of inspirational anecdotes and case studies from real life leaders and a practical focus on exactly what you need to do to be an effective leader in today’s volatile business world
ISBN: 978-0273727538
Hardcover
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Thank God It’s Monday!: How to Create a Workplace You and Your Customers Love
Original price was: $41.90.$20.95Current price is: $20.95.Thank God It’s Monday! is about loving what you’re doing and creating massive results. Roxanne Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who’s discovered a better route to growth and profitability. As you join them both on their journey, you’ll gain valuable insights for jumpstarting positive change from anywhere in the organizationâ¦replacing dysfunctional organizational behaviors with passion and creativityâ¦overcoming setbacksâ¦making vision and values actually work!
Whether you’re on the front line, in an office, or running the show, you’ll see how to:
• Replace dysfunctional behaviors with passion and creativity
• Overcome setbacks with a “bring it on” attitude
• Breathe results-generating life into vision and values
• Think big and make big things happen
Thank God It’s Monday! presents a unique approach that makes an impact on three groups at once:
• Employees discover how to win at work and love their work
• Companies turn around results quickly and profoundly
• Customers experience a powerful and visible commitment to their success
You will shift from a “why we can’t” to a “how we can” workplace…in one day! Your customers will go crazy about you. You will find yourself loving to go to work where everyone exclaims, Thank God It’s Monday!
ISBN: 978-0138158057
Hardcover
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Higher Returns from Safe Investments: Using Bonds, Stocks, and Options to Generate Lifetime Income
Original price was: $46.90.$23.45Current price is: $23.45.You can’t survive on what CDs and money markets are paying these days–but you can’t live with high risk, either. Fortunately, with this book’s powerful, proven strategies, you can earn more income without losing sleep! Dr. Marvin Appel reveals smarter, safer ways to use bonds and bond funds…derive more cash from stocks at surprisingly low risk…safely supplement your returns with preferred shares and options…plan for income you can actually live on!
ISBN: 978-0137003358
Hardcover
