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Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe’s, Costco, and Other World-Class Retailers 1st Edition
Original price was: $73.90.$36.95Current price is: $36.95.Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive–and thrive–in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results.
ISBN: 978-0132459198
Hardcover
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Trading from Your Gut: How to Use Right Brain Instinct & Left Brain Smarts to Become a Master Trader
Original price was: $44.50.$22.25Current price is: $22.25.“For all those who wonder if the powers of right brain thinking could apply to the trends-and-charts universe of stock and options trading, Curtis Faith has their answer. In Trading from Your Gut, Faith taps brain research, neurological models, and the wisdom of experience to provide a roadmap for decision making in a new era of volatility.” –Daniel H. Pink, author of A Whole New Mind and Drive “I consider a book to be worth reading if it helps me develop a major paradigm shift. The section in this book about how to train your brain to help you become an intuitive trader blew me away and gave some fantastic ideas that will significantly help traders learn to trade better.
ISBN: 978-0137047680
Hardcover
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Connecting Top Managers: Developing Executive Teams for Business Success 1st Edition
Original price was: $65.00.$32.50Current price is: $32.50.How do you go about improving leadership team performance, strengthening the connections between leaders, and strengthening the leadership team’s connections with the rest of the enterprise? This book tells you how. Leadership teams, working together, create the culture and set the tone for the entire organization. When leadership teams fail to connect with employees, their organizations fail. Expensive leadership meetings often accomplish nothing, and clashing leadership styles can disrupt the entire business. What do these issues have in common? Simply this: The way leaders work together is crucial, and enormous organization-wide performance improvements can be achieved when they work together more effectively. Readers will first learn how to define what leadership team excellence looks like, and clarify the organizational impact you want your leadership team to have. Next, they’ll learn how to systematically optimize the 5% of time your leaders spend working together–in person, electronically, and through subordinates. This book will help readers magnify their impact, whether they’re already at the top of the organization, or aspiring to a future leadership role.
ISBN: 978-0137071562
Hardcover
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The Truth About What Customers Want, Email Marketing, Pay-Per-Click Search Advertising & Profiting From Social Networking (Bundle Pack)
Original price was: $127.10.$5.00Current price is: $5.00.ISBN:
9780137142262
9780789737946
9780789738325
9780789737885Bundle Pack
Paperback
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Marketing for Entrepreneurs
Original price was: $44.50.$22.25Current price is: $22.25.Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don’t always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset.
ISBN: 978-0273720911
Paperback
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Selling For Entrepreneurs 1st Edition
Original price was: $44.50.$22.25Current price is: $22.25.Selling For Entrepreneurs helps the reader learn from people just like them -entrepreneurs – with passion and enthusiasm for the subject, but without the training or patience for “traditional” selling, who have lived through the rejections and knock-backs to tell the tale!
It details every aspect of the sales process, from planning to presentation to closing. As well as learning nuts and bolts of selling, you’ll find out how to:
- Develop the self-image to give you the edge in every sales situation
- Concentrate on the customer’s emotional factors to ensure better sales results
- Identify your customer’s most pressing concerns
- Position your product or service to fill those needs.
ISBN: 978-0273724926
Paperback
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America, Welcome to the Poorhouse: What You Must Do to Protect Your Financial Future and the Reform We Need 1st Edition
Original price was: $42.50.$21.25Current price is: $21.25.America, Welcome to the Poorhouse reveals the political and economic forces that got us into this predicament, strategies to get Congress to enact needed reform, and practical tips you won’t find anywhere else on how to make the most of your money until reform happens. White offers indispensable practical advice for regaining control of your own financial future–specific strategies for reducing your debt, safeguarding your retirement, and helping your children get the education they’ll need to compete in today’s world.
ISBN: 978-0137020171
Hardcover
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Who Can you Trust with Your Money?
Original price was: $42.90.$21.45Current price is: $21.45.s Your Financial Advisor Stealing From You?
If it could happen to Bernie Madoff’s clients, it could happen to you. Make sure it doesn’t. Bonnie Kirchner reveals the hidden signs that could mean you’re getting ripped off–and what to do about it if you are. You’ll also learn how to identify a truly reputable advisor and build a relationship that gives you your money’s worth. Nobody’s more qualified than Kirchner to write this book. She’s a CERTIFIED FINANCIAL PLANNER™ professional who was one of New England’s leading TV personal finance reporters. And, as the unwitting victim of her ex-husband, notorious Ponzi schemer Brad Bleidt, she found her own life ripped apart by one of the nation’s biggest financial scandals. Since divorcing Bleidt, she’s devoted herself to understanding exactly how financial scammers operate. This book shares everything she learned the hard way–so you won’t have to!
ISBN: 978-0137033652
Paperback
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The Confidence Plan 1st Edition
$32.50Beat your confidence demons, access a positive frame of mind and change your outlook for a more fulfilling life with the ten-step Confidence Plan
- A simple ‘ten-step plan’ approach to building confidence
- Covers key issues around self esteem, self worth and the disadvantages of a negative self image
- Small, achievable steps help readers achieve a ‘quick fix’ confidence boost, motivating them toward tackling the bigger issues
- Short tasks and exercises help readers consolidate what they have learned and to know where they are and how far they have to go
- A personal, friendly and straightforward approach to understanding and building confidence for life
ISBN: 978-1406614169
Paperback
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Make Your Own Good Fortune: How to Seize Life’s Opportunities: Essential Steps to Transforming Your Life
$32.40In this poignant opening to this powerful book on spotting and taking opportunities Douglas Miller starts a journey that captures a world of potential. Opportunities really can come from anywhere and his advice stretches from building stronger personal relationships, to setting up a business and even how to meet the perfect partner. Along the way we get to meet many people young and old, male and female who have seized life s opportunities. Through their stories we can learn and be inspired by their personal satisfaction, their sense of achievement and how their lives have been enriched.
ISBN: 978-0563520030
Paperback
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Branding with Brains: The science of getting customers to choose your company (Financial Times Series)
Original price was: $63.90.$31.95Current price is: $31.95.Branding with Brains shatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before.
ISBN: 978-0273719953
Paperback
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Talent Is Not Enough: Business Secrets For Designers (2nd Edition) (Voices That Matter)
Original price was: $62.90.$31.45Current price is: $31.45.The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• The best way to determine pricing
• How to avoid common legal pitfalls
• How to manage large projects
• The secrets of efficient design teams
• How to forecast your workload and finances
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Marketing communications
• Environmental design
• Industrial design
• Motion graphics
• Interaction design
• Information design
ISBN: 978-0321702029
Paperback
