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Fundamental Methods of Mathematical Economics ( 4th International Edition )
$69.00It has been 20 years since the last edition of this classic text. Kevin Wainwright, a long time user of the text (British Columbia University and Simon Fraser University), has executed the perfect revision―-he has updated examples, applications and theory without changing the elegant, precise presentation style of Alpha Chiang. Readers will find the wait was worthwhile.
ISBN: 978-0071238236
Paperback
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Research Methods in Business Studies
$58.00A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
ISBN: 978-0273712046
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Business and Society: A Strategic Approach to Social Responsibility
$41.60In Business and Society, 3/e, authors Thorne, Ferrell, and Ferrell introduce students to corporate responsibility by examining the connection between shareholders and stakeholders. The text’s strong pedagogical framework reinforces core concepts and teaches students that social responsibility is not only about philanthropy, but also a strategic focus for fulfilling the economic, political, legal, and ethical responsibilities expected by its stakeholders–and the profitable results expected by shareholders. Through the use of case studies, best and worse practices, and real-life examples, the authors explore how companies fail or succeed according to their ability to adopt strategic social responsibility. The program’s streamlined approach provides instructors with the opportunity to include other sources such as readings, cases, and projects. New online resources and a video program provide additional support for both instructors and students.
ISBN: 978-0618823369
Paperback
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Marketing in the Public Sector: A Roadmap for Improved Performance
Original price was: $75.00.$37.50Current price is: $37.50.Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
ISBN: 978-0137060863
Paperback
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Starting up on your own: How to succeed as an independent consultant or freelance
Original price was: $65.90.$32.95Current price is: $32.95.HOW TO WORK FOR YOURSELF AND MAKE IT WORK
Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you’re up and running.
ISBN: 978-0273731177
Paperback
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National Geographic C1: Canyaking Adventure
$25.50A group of young athletes have traveled to the Indian Ocean to visit Reunion Island for a unique challenge: canyaking. This tough outdoor activity is a combination of two different sports and requires the cooperation of all team members. What two sports does canyaking involve? Will the team succeed in canyaking Reunion Island?
ISBN: 9781424011285
Paperback
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National Geographic C1: The Hidden Treasures of Egypt
$25.50The Egyptian Museum in Cairo, Egypt contains an extraordinary collection of ancient art, but even more of its treasures are hidden away in its basement. Museum workers are now preparing to show these valuable pieces in a new exhibition. What pieces will they exhibit? How will they decide what to display?
ISBN: 9781424011247
Paperback
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National Geographic C1: The Amazing Human Body
$25.50The human body is an amazing ‘machine’ made up of different systems that allow us to do things like run, eat, and even breath. These systems work together to keep the body functioning normally and healthily. How does the human body actually work? What jobs do the systems perform?
ISBN: 9781424011308
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National Geographic C1: The Snake Detective
$25.50A snake park in the Sultanate of Oman has a serious problem: all but one of their snakes have died. The owner of the park has hired a ‘snake detective’ to uncover the mystery of the dying snakes. Why did the snakes die? Will the snake detective be able to save the new snakes?
ISBN: 9781424011278
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National Geographic C1: Koalas
$25.50Koalas are recognized around the world for their cute and lovable appearance. But unfortunately the koala population is rapidly declining because their natural home in the thick forests of Australia is being destroyed. What can be done to help the koalas? Who is working to save them?
ISBN: 9781424011223
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National Geographic C1: Dinosaur Builder
$25.50Peter May has the unique job of reconstructing dinosaurs for museum displays. He works with a team using real dinosaur bones as well as artificial bones to create these giant creatures. How did Peter May become a dinosaur builder? How does he know what these long-extinct animals looked like?
ISBN: 9781424011261
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National Geographic C1: Living in the Slow Lane
$25.50Greve, Italy, is one of the many cities around the globe that is part of the ‘Slow City’ movement: a way of living designed to fight the negative effects of our increasingly fast-paced world. The ‘Slow City’ movement has also inspired individuals to start a ‘Slow Food’ movement. What does it mean to be part of these groups?
ISBN: 9781424011384
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