-
Brands and Branding, Second Edition (Economist Books)
Original price was: $48.80.$24.40Current price is: $24.40.With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.
Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value.
This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands.
Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
ISBN: 9781846681196
Hardcover
-
The Econosphere: What Makes the Economy Really Work, How to Protect It, and Maximize Your Opportunity for Financial Prosperity 1st Edition
Original price was: $44.50.$22.25Current price is: $22.25.We all live inside the Econosphere: a living, breathing, global organism that choreographs billions of performers with breathtaking precision and can make life better for everyone. But the Econosphere works best if we understand whatnurtures it–and what poisons it. In The Econosphere, leading economist Craig Thomas reveals the amazing economic organism we’re all part of, explains how it really works, and shows how to make it start working again–for everyone. Thomas illuminates the laws that govern every economic decision you make–and shows how to use that information to make better decisions, achieve greater success, and maximize your happiness.
ISBN: 978-0137019984
Hardcover
-
Leaving on Top: Graceful Exits for Leaders
$46.90Saying goodbye to a career is never easy — deciding whether to leave or stay can be one of the hardest decisions a leader will ever make. Filled with professional sketches and sage advice, David Heenan’s Leaving on Top: Graceful Exits for Leaders is a rare book that explores this delicate topic. Profiling over twenty top figures in fields as diverse as business, government, sports, and entertainment, Leaving on Top reveals the secrets to excelling in one of life’s most formidable challenges: the graceful exit. Learn from software mastermind Bill Gates and TV personality Oprah Winfrey, who mastered the fine art of quitting at the top of their game by gracefully transitioning into the next phase of their lives. The decision to bid adieu, therefore, should always begin with the question: Will I contribute more today and tomorrow than yesterday? If not, the timing is right to enter the next stage of life. Let Leaving on Top guide you to the next venture in your distinguished career.
ISBN: 9781857885910
Hardcover
-
Adaptive Coaching: The Art and Practice of a Client-Centered Approach to Performance Improvement
Original price was: $59.90.$29.95Current price is: $29.95.This essential handbook offers the key tools and techniques that coaches require to identify clients’ real needs, negotiate expectations, adapt to different working styles, and help clients change. Bacon and Voss also include numerous examples of coaching dialogues that illustrate how to initiate coaching sessions, build rapport, ask probing questions, give feedback, challenge clients, and effectively close coaching sessions.
With four new chapters, Adaptive Coaching, Second Edition explores new coaching techniques for encouraging transformative change in your clients. It is the perfect companion to your creative, unique coaching sessions, teaching you to master the on-going and ever changing dialogue between coach and client.
ISBN: 9781904838241
Paperback
-
The Way of the Panda: The Curious History of China’s Political Animal
$38.50In a most original book, science writer Henry Nicholls uses the rich and curious story of the panda from its ‘discovery’ 150 years ago in the highlands of China to its present international status as endearing icon of the World Wide Fund for Nature (WWF – fifty years old in 2011) and shy darling of the world’s zoos to do several things – to chart the emergence of modern China onto the global stage; to examine our changing attitude to the natural world; and to offer a compelling history of the conservation movement.
ISBN: 9781846683688
Hardcover
-
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
$59.90B2B sales professionals: resist mindless discounting, level the playing field against tough procurement organizations, and close the deal on your terms! Negotiating with Backbone, Second Edition definitive guide for every sales pro facing the “procurement buzzsaw” – and it’s just been updated with even more powerful strategies and techniques! Where traditional purchasing managers negotiated, procurement officials seek to dictate, through multiple tactics with a single intent: to gain unprecedented discounts and concessions. Premier pricing strategist and sales consultant Reed K. Holden gives you the powerful new strategies and tactics you need to protect your margins and get the right deal. Holden guides you through recognizing what purchasing negotiators are really up to, keep value at the forefront of negotiations, and avoiding the mindless discounting that wrecks profitability. Holden details eight strategies for all types of pricing negotiations, including approaches for negotiating with price buyers, relationship buyers, value buyers, and poker players, reverse auctions, and much more. In this Second Edition, he offers extensive new coverage of establishing your foundation of value, and developing crucial give-get options, including value-added services. This book will be an invaluable resource for every B2B sales professional, customer-facing professional, and every executive responsible for leading successful sales organizations.
ISBN: 9780134268415
Hardcover
-
7 Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration
$64.90Seven Steps to Success for Sales Managers presents proven sales management tactics in a “bulletized” format that’s easy to read – and just as easy to use. Cates combines decades of in-the-trenches experience with cutting-edge research on the latest sales trends and tactics. Whether you’re a working sales manager, VP of sales, account team leader, executive MBA program participant, or aspiring sales manager, this guide will help you build an outstanding team, empower it, and lead it to sustained success.
ISBN: 9780134212500
Hardcover
-
Five Star Service: How to deliver exceptional customer service (3rd Edition)
Original price was: $35.00.$17.50Current price is: $17.50.Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it’s not half as difficult or time consuming to achieve as you might think!
ISBN: 9781292100203
Paperback
-
The Economist Book of Isms
Original price was: $25.90.$12.95Current price is: $12.95.“Isms” help to inform us, educate us and sometimes even amuse us. What would life be like without altruism or cynicism, dogmatism or optimism?
ISBN: 978-1846682988
Hardcover
-
Kumon My Book of Measurement: Volume
$13.90If your child is familiar with cups and liters, then this book will build on that foundation. Use this book as a fun and easy introduction to measuring volume, which will help strengthen your child’s mathematical skills.
ISBN: 9781935800699
Paperback
-
Kumon My Book of Measurement: Weight
$13.90If your child is familiar with pounds and grams, then this book will build on that foundation. Use this book as a fun and easy introduction to measuring weight, which will help strengthen your child’s mathematical skills.
ISBN: 9781935800675
Paperback
-
Kumon My Book of Measurement: Length
$13.90If your child is familiar with inches and centimeters, then this book will build on that foundation. Use this book as a fun and easy introduction to measuring length, which will help strengthen your child’s mathematical skills.
ISBN: 9781935800682
Paperback
