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The Definitive Business Pitch: How to Make the Best Pitches, Proposals And Presentations (Financial Times Series)
Original price was: $64.90.$32.45Current price is: $32.45.Good ideas don’t sell themselves. In today’s business world it’s no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have to sell’ their ideas, proposals and plans as they compete for support and scarce resources. With increasingly competitive markets the norm, your customers and clients are almost certain to have a choice. It’s not just what your business can do that matters – it’s how you pitch your offer that determines success. Poor preparation or presentation at the pitching stage will lose the business to a competitor. Getting the basics right is not enough: you have to get ahead of the competition. This guide is packed with practical ideas, tips and checklists that will ensure you are ahead of the crowd. It takes you right through the process, from deciding whether or not to pitch, getting to know the client, doing the essential preparation and then pitching for success. Unlike most of the titles available, this book covers both written proposals and oral presentations, showing you how to harness effective business communication skills to make the perfect winning pitch. The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series. Your fast-track to business success.
ISBN: 978-0273708261
Paperback
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The Marketing of Sport
Original price was: $56.90.$28.45Current price is: $28.45.The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
ISBN: 978-0273688266
Paperback
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Volatile Markets Made Easy: Trading Stocks and Options for Increased Profits 1st Edition
Original price was: $54.50.$27.25Current price is: $27.25.Markets are more volatile than ever. That terrifies many investors, but it shouldn’t terrify you. Smart investors know how to feast on volatility. That’s because they’ve learned proven trading strategies designed specifically to profit from rapid market shifts. In Volatile Markets Made Easy: Trading Stocks and Options for Increased Profits, investing expert Guy Cohen teaches you how to earn big returns by systematically cherry picking the best trades while minimizing risk, and execute a simple trading plan that leverages your profits in volatile markets.
ISBN: 978-0135138410
Hardcover
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The Financial Times Guide to Investing: The definitive companion to investment and the financial markets (2nd Edition) (Financial Times Guides)
Original price was: $85.90.$42.95Current price is: $42.95.A thoroughly revised updating of one of the top 20 finance books in the UK market: a guide which will introduce you to the practical art of investing and show you how to invest more successfully.
· More on online trading and online information sources – how to trade online; how to look up information on sources such as FT.com and reuters.co.uk; how companies keep in touch with shareholders electronically and what to do with this information
· Thorough updating throughout of examples, financial information and newspaper cuttings
· Detailed updating of rates and legislation such as tax rates, changes in cash/share ISAs, changes to capital gains tax and the effects on share holdings of the revision of inheritance tax rates
· Glen is also undertaking a thorough analysis of the competition (see later) and will ensure that this new edition incorporates challenges raised by these books
ISBN: 978-0273723745
Paperback
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Financial Times Guide to Exchange Traded Funds and Index Funds: How to use tracker funds in your investment portfolio (Financial Times Guides)
Original price was: $80.50.$40.25Current price is: $40.25.What are Exchange Traded Funds and why are they having such an impact with investors?
How can you make ETFs work in your investment portfolio and what are the risks?
Exchange Traded Funds are an investing revolution that have challenged modern investment principles such as individual stock selection and the need to hire a fund manager. By tracking an index, focusing on themes and sectors and helping assess risk they are fast becoming a key investment vehicle.
The Financial Times Guide to Exchange Traded Fundsis a comprehensive and authoritative introduction to this new way of running an investment portfolio. It explains what index tracking funds are, how they work, compares different fund types and provides a coherent investing master plan. Proving that the best investment strategies really are based on easy to understand principles, The Financial Times Guide to Exchange Traded Funds:
· Shows you how to use ETFs, what to watch out for and advises on the very real risks
· Suggests actual portfolios of mixed ETFs for you to start with
· Gives you 25 essential indexes that you should be following
ISBN: 978-0273727835
Paperback
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Be Your Own Financial Adviser: The comprehensive guide to wealth and financial planning (Financial Times Series)
Original price was: $69.50.$34.75Current price is: $34.75.Many people stumble through their financial life reacting to events and advice in an ad hoc way. As a result, few choose the most suitable financial products, some fall prey to mis-selling and many never realise their financial goals.
Are you one of them?
Be Your Own Financial Adviser shows you how to make sensible financial decisions without the need for expensive advice. Its accessible style, examples and case studies explain and evaluate financial products and put you firmly in control of your own financial well-being. It will advise on how to adopt the best saving, spending and investment strategies, make decisions tax-efficiently, manage risk wisely and protect and enhance your wealth. It also suggests when professional help is a good idea, and shows you how to protect yourself against mis-selling and get the best out of your adviser.
ISBN: 978-0273727798
Paperback
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The Financial Times Guide to Business Start Up 2010: The only annually updated guide for entrepreneurs (5th Edition) (Financial Times Series)
Original price was: $68.50.$34.25Current price is: $34.25.The FT Guide to Business Start Up is the essential start up guide.
It is bang up-to-date and covers everything you need to know from finance, tax and the law, to marketing, sales, pricing and budgeting. Will help you make your business succeed, even in a recession.
* Updated annually – this is the most up-to-date book you can buy, it’s the must-have reference source. This Plus there’s a free email update on tax and legal changes just after every Budget
* Complements our other small business books perfectly – packed with up-to-date invaluable facts and figures, it’s the reference you need to round off your essential reading
* FT branding sets it apart and makes it the premium, authoritative and most credible small business and start-up guide. The distinctive new series design for the FT Guides will further enhance it’s position in the market.
* Lead author is a financial expert and entrepreneur and the second author is an experienced financial writer
ISBN: 978-0273730293
Paperback
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Managing in a Downturn: Leading Business thinkers on how to grow when markets don’t (Financial Times Series)
Original price was: $49.90.$24.95Current price is: $24.95.LEADING PERSPECTIVES ON THE RECESSION Managing in a Downturn brings together the world s leading business thinkers on the big questions confronting managers and executives in today s painfully credit-crunched times. What can businesses do to minimise short-term pain and maximise long-term competitive advantage? Are there lessons to be learned from previous downturns? And what will the future business environment look like? This premium collection of cutting edge business thinking will help you get a clear perspective on the downturn, how it could affect your business and how to manage through it. Hear what the experts have to say. With the recession now clutching us in a firm grip, it can be difficult to think beyond the doom and gloom. For senior managers and executives, navigating through turbulent times is never easy. From Bear Stearns and Lehman Brothers to General Motors and Woolworths, the fall-out from the first severe downturn of the 21stcentury has yet to play itself out.In such uncertain times, the instinctive reaction can be to cut costs and hunker down until things get better. But retreating into a protective shell is not always the right decision for the long term health of your business. Indeed, a downturn can present a great opportunity for companies to reposition themselves, scour the market for good deals, recruit talent from competitors and, ultimately, equip themselves for sustainable long-term success. Managing in a Downturn brings together a range of leading business experts to offer their observations and new business thinking on surviving  and even better, thriving  in an economic downturn.
ISBN: 978-0273730057
Paperback
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Brands and Branding, Second Edition (Economist Books)
Original price was: $48.80.$24.40Current price is: $24.40.With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.
Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value.
This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands.
Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
ISBN: 9781846681196
Hardcover
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The Econosphere: What Makes the Economy Really Work, How to Protect It, and Maximize Your Opportunity for Financial Prosperity 1st Edition
Original price was: $44.50.$22.25Current price is: $22.25.We all live inside the Econosphere: a living, breathing, global organism that choreographs billions of performers with breathtaking precision and can make life better for everyone. But the Econosphere works best if we understand whatnurtures it–and what poisons it. In The Econosphere, leading economist Craig Thomas reveals the amazing economic organism we’re all part of, explains how it really works, and shows how to make it start working again–for everyone. Thomas illuminates the laws that govern every economic decision you make–and shows how to use that information to make better decisions, achieve greater success, and maximize your happiness.
ISBN: 978-0137019984
Hardcover
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Leaving on Top: Graceful Exits for Leaders
$46.90Saying goodbye to a career is never easy — deciding whether to leave or stay can be one of the hardest decisions a leader will ever make. Filled with professional sketches and sage advice, David Heenan’s Leaving on Top: Graceful Exits for Leaders is a rare book that explores this delicate topic. Profiling over twenty top figures in fields as diverse as business, government, sports, and entertainment, Leaving on Top reveals the secrets to excelling in one of life’s most formidable challenges: the graceful exit. Learn from software mastermind Bill Gates and TV personality Oprah Winfrey, who mastered the fine art of quitting at the top of their game by gracefully transitioning into the next phase of their lives. The decision to bid adieu, therefore, should always begin with the question: Will I contribute more today and tomorrow than yesterday? If not, the timing is right to enter the next stage of life. Let Leaving on Top guide you to the next venture in your distinguished career.
ISBN: 9781857885910
Hardcover
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Adaptive Coaching: The Art and Practice of a Client-Centered Approach to Performance Improvement
Original price was: $59.90.$29.95Current price is: $29.95.This essential handbook offers the key tools and techniques that coaches require to identify clients’ real needs, negotiate expectations, adapt to different working styles, and help clients change. Bacon and Voss also include numerous examples of coaching dialogues that illustrate how to initiate coaching sessions, build rapport, ask probing questions, give feedback, challenge clients, and effectively close coaching sessions.
With four new chapters, Adaptive Coaching, Second Edition explores new coaching techniques for encouraging transformative change in your clients. It is the perfect companion to your creative, unique coaching sessions, teaching you to master the on-going and ever changing dialogue between coach and client.
ISBN: 9781904838241
Paperback
