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From Concept to Consumer: How to Turn Ideas into Money
Original price was: $45.50.$22.75Current price is: $22.75.In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market.
Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process…the easiest 5%!
You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner!
ISBN: 978-0137137473
Hardcover
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The Open Innovation Marketplace: Creating Value in the Challenge-Driven Enterprise
Original price was: $56.00.$28.00Current price is: $28.00.Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. “crowdsourcing”). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show:
- Why open innovation works so well.
- How to use open innovation to become more agile and entrepreneurial.
- How to access Idea Markets more quickly, and get more value from them.
- How to overcome new forms of “Not Invented Here” syndrome.
- How to implement cultural, organizational, and management changes that lead to greater innovation.
- New trends in open innovation–and the opportunities they present.
ISBN: 978-0132311830
Hardcover
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The Art of Managing Professional Services: Insights from Leaders of the World’s Top Firms 1st Edition
Original price was: $65.00.$32.50Current price is: $32.50.Today, millions of people work at over one million professional service firms generating over $2 trillion in revenue annually. These firms face unique issues that are not fully understood by management thinkers and consultants. Making matters more complex is that many of these firms stand at a crossroads, searching for new strategies and practices to succeed in a radically new economy. In The Art of Managing Professional Services, Maureen Broderick offers the solution.
ISBN: 978-0137042524
Hardcover
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Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe’s, Costco, and Other World-Class Retailers 1st Edition
Original price was: $73.90.$36.95Current price is: $36.95.Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive–and thrive–in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results.
ISBN: 978-0132459198
Hardcover
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Trading from Your Gut: How to Use Right Brain Instinct & Left Brain Smarts to Become a Master Trader
Original price was: $44.50.$22.25Current price is: $22.25.“For all those who wonder if the powers of right brain thinking could apply to the trends-and-charts universe of stock and options trading, Curtis Faith has their answer. In Trading from Your Gut, Faith taps brain research, neurological models, and the wisdom of experience to provide a roadmap for decision making in a new era of volatility.” –Daniel H. Pink, author of A Whole New Mind and Drive “I consider a book to be worth reading if it helps me develop a major paradigm shift. The section in this book about how to train your brain to help you become an intuitive trader blew me away and gave some fantastic ideas that will significantly help traders learn to trade better.
ISBN: 978-0137047680
Hardcover
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Connecting Top Managers: Developing Executive Teams for Business Success 1st Edition
Original price was: $65.00.$32.50Current price is: $32.50.How do you go about improving leadership team performance, strengthening the connections between leaders, and strengthening the leadership team’s connections with the rest of the enterprise? This book tells you how. Leadership teams, working together, create the culture and set the tone for the entire organization. When leadership teams fail to connect with employees, their organizations fail. Expensive leadership meetings often accomplish nothing, and clashing leadership styles can disrupt the entire business. What do these issues have in common? Simply this: The way leaders work together is crucial, and enormous organization-wide performance improvements can be achieved when they work together more effectively. Readers will first learn how to define what leadership team excellence looks like, and clarify the organizational impact you want your leadership team to have. Next, they’ll learn how to systematically optimize the 5% of time your leaders spend working together–in person, electronically, and through subordinates. This book will help readers magnify their impact, whether they’re already at the top of the organization, or aspiring to a future leadership role.
ISBN: 978-0137071562
Hardcover
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The Truth About What Customers Want, Email Marketing, Pay-Per-Click Search Advertising & Profiting From Social Networking (Bundle Pack)
Original price was: $127.10.$5.00Current price is: $5.00.ISBN:
9780137142262
9780789737946
9780789738325
9780789737885Bundle Pack
Paperback
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Marketing for Entrepreneurs
Original price was: $44.50.$22.25Current price is: $22.25.Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don’t always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset.
ISBN: 978-0273720911
Paperback
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Selling For Entrepreneurs 1st Edition
Original price was: $44.50.$22.25Current price is: $22.25.Selling For Entrepreneurs helps the reader learn from people just like them -entrepreneurs – with passion and enthusiasm for the subject, but without the training or patience for “traditional” selling, who have lived through the rejections and knock-backs to tell the tale!
It details every aspect of the sales process, from planning to presentation to closing. As well as learning nuts and bolts of selling, you’ll find out how to:
- Develop the self-image to give you the edge in every sales situation
- Concentrate on the customer’s emotional factors to ensure better sales results
- Identify your customer’s most pressing concerns
- Position your product or service to fill those needs.
ISBN: 978-0273724926
Paperback
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America, Welcome to the Poorhouse: What You Must Do to Protect Your Financial Future and the Reform We Need 1st Edition
Original price was: $42.50.$21.25Current price is: $21.25.America, Welcome to the Poorhouse reveals the political and economic forces that got us into this predicament, strategies to get Congress to enact needed reform, and practical tips you won’t find anywhere else on how to make the most of your money until reform happens. White offers indispensable practical advice for regaining control of your own financial future–specific strategies for reducing your debt, safeguarding your retirement, and helping your children get the education they’ll need to compete in today’s world.
ISBN: 978-0137020171
Hardcover
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Who Can you Trust with Your Money?
Original price was: $42.90.$21.45Current price is: $21.45.s Your Financial Advisor Stealing From You?
If it could happen to Bernie Madoff’s clients, it could happen to you. Make sure it doesn’t. Bonnie Kirchner reveals the hidden signs that could mean you’re getting ripped off–and what to do about it if you are. You’ll also learn how to identify a truly reputable advisor and build a relationship that gives you your money’s worth. Nobody’s more qualified than Kirchner to write this book. She’s a CERTIFIED FINANCIAL PLANNER™ professional who was one of New England’s leading TV personal finance reporters. And, as the unwitting victim of her ex-husband, notorious Ponzi schemer Brad Bleidt, she found her own life ripped apart by one of the nation’s biggest financial scandals. Since divorcing Bleidt, she’s devoted herself to understanding exactly how financial scammers operate. This book shares everything she learned the hard way–so you won’t have to!
ISBN: 978-0137033652
Paperback
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The Confidence Plan 1st Edition
$32.50Beat your confidence demons, access a positive frame of mind and change your outlook for a more fulfilling life with the ten-step Confidence Plan
- A simple ‘ten-step plan’ approach to building confidence
- Covers key issues around self esteem, self worth and the disadvantages of a negative self image
- Small, achievable steps help readers achieve a ‘quick fix’ confidence boost, motivating them toward tackling the bigger issues
- Short tasks and exercises help readers consolidate what they have learned and to know where they are and how far they have to go
- A personal, friendly and straightforward approach to understanding and building confidence for life
ISBN: 978-1406614169
Paperback
