Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

The First Best-Practice Guide to Executing Any Type of Social Computing Project Organizations today aren’t just participating in social networking, collaborative computing, and online communities–they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.

ISBN: 978-0132357791

Hardcover