-
The Global Economic System: How Liquidity Shocks Affect Financial Institutions and Lead to Economic Crises
Original price was: $69.90.$34.95Current price is: $34.95.Written for financial professionals, the authors thoroughly explain the modern global credit system; the roles of banks, hedge funds, insurers, central banks, mortgage markets, and other participants; and the credit-related instruments they rely on. In particular, the authors illuminate the crucial importance of liquidity, and show why liquidity failures have been the key cause of all major market crashes for the past several decades. The Global Financial System thoroughly examines economic environments in which slow de-leveraging leads to prolonged sluggish growth, and compares today’s environment to other periods of de-leveraging, such as the Great Depression and the Japanese economic meltdown of the ’90s and ’00s. It predicts potential pathways for the current crisis, and offers essential guidance to both policymakers and investment decision-makers.
ISBN: 978-0137050123
Hardcover
-
Smart Retail: How to Turn Your Store into a Sales Phenomenon 2nd Edition
Original price was: $48.50.$24.25Current price is: $24.25.Work in retail for any length of time and it gets into your system. There’s something about shop-based selling – it s immediate, exciting, risky and hard to predict. Most retailers love it. But in many ways it s the least understood of all business practices.Now in its second edition, this bestselling book provides you with even more crucial insights into how retailing works. Fully revised and updated with the latest success stories, new ideas, strategic and tactical thinking, Smart Retail is the how-to retail bible. New chapters include learning from the past pioneers of retail – the simple yet effective strategies your competitors have forgotten and how use data to drive profit and growth. Covering everything from creating the ultimate retail experience to understanding your customer and the importance of motivated shop floor workers, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. This book is the first ‘how to’ retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.
ISBN: 978-0273712770
Paperback
-
Trend Following: How Great Traders Make Millions in Up or Down Markets, New Expanded Edition
Original price was: $32.50.$16.25Current price is: $16.25.THE INVESTMENT STRATEGY THAT WORKS IN ALL MARKETS…WITH PROOF TO BACK UP THE PROMISES *Reveals the trading strategy that made John W. Henry rich enough to buy the Boston Red Sox.*Contains 50+ pages of easy-to-understand charts, actual results from top Trend Followers.*Shows how to apply trend following in your portfolio–one step at a time, in plain English. “Trend Following will replace Market Wizards as the must-read bible for a new generation of traders.” –Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund LLC/Fox News Contributor “Michael Covel’s Trend Following: Essential.” –Ed Seykota, Trend Follower for 35 years and Original Market Wizard “Investment books that have a lasting appeal offer insight that resonates with a large number of investors. We believe Michael Covel’s Trend Following will be such a book.” –Richard E. Cripps, Legg Mason Chief Market Strategist “A mandatory reference for anyone serious about alternative investments.” –Jon Sundt, President and CEO of Altegris “Michael Covel does an excellent job of educating his readers about the little-known opportunities available to them through one of the proven best hedge fund strategies.
ISBN: 978-0136137184
Paperback
-
The Definitive Business Pitch: How to Make the Best Pitches, Proposals And Presentations (Financial Times Series)
Original price was: $64.90.$32.45Current price is: $32.45.Good ideas don’t sell themselves. In today’s business world it’s no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have to sell’ their ideas, proposals and plans as they compete for support and scarce resources. With increasingly competitive markets the norm, your customers and clients are almost certain to have a choice. It’s not just what your business can do that matters – it’s how you pitch your offer that determines success. Poor preparation or presentation at the pitching stage will lose the business to a competitor. Getting the basics right is not enough: you have to get ahead of the competition. This guide is packed with practical ideas, tips and checklists that will ensure you are ahead of the crowd. It takes you right through the process, from deciding whether or not to pitch, getting to know the client, doing the essential preparation and then pitching for success. Unlike most of the titles available, this book covers both written proposals and oral presentations, showing you how to harness effective business communication skills to make the perfect winning pitch. The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series. Your fast-track to business success.
ISBN: 978-0273708261
Paperback
-
The Marketing of Sport
Original price was: $56.90.$28.45Current price is: $28.45.The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
ISBN: 978-0273688266
Paperback
-
Volatile Markets Made Easy: Trading Stocks and Options for Increased Profits 1st Edition
Original price was: $54.50.$27.25Current price is: $27.25.Markets are more volatile than ever. That terrifies many investors, but it shouldn’t terrify you. Smart investors know how to feast on volatility. That’s because they’ve learned proven trading strategies designed specifically to profit from rapid market shifts. In Volatile Markets Made Easy: Trading Stocks and Options for Increased Profits, investing expert Guy Cohen teaches you how to earn big returns by systematically cherry picking the best trades while minimizing risk, and execute a simple trading plan that leverages your profits in volatile markets.
ISBN: 978-0135138410
Hardcover
-
The Financial Times Guide to Investing: The definitive companion to investment and the financial markets (2nd Edition) (Financial Times Guides)
Original price was: $85.90.$42.95Current price is: $42.95.A thoroughly revised updating of one of the top 20 finance books in the UK market: a guide which will introduce you to the practical art of investing and show you how to invest more successfully.
· More on online trading and online information sources – how to trade online; how to look up information on sources such as FT.com and reuters.co.uk; how companies keep in touch with shareholders electronically and what to do with this information
· Thorough updating throughout of examples, financial information and newspaper cuttings
· Detailed updating of rates and legislation such as tax rates, changes in cash/share ISAs, changes to capital gains tax and the effects on share holdings of the revision of inheritance tax rates
· Glen is also undertaking a thorough analysis of the competition (see later) and will ensure that this new edition incorporates challenges raised by these books
ISBN: 978-0273723745
Paperback
-
Financial Times Guide to Exchange Traded Funds and Index Funds: How to use tracker funds in your investment portfolio (Financial Times Guides)
Original price was: $80.50.$40.25Current price is: $40.25.What are Exchange Traded Funds and why are they having such an impact with investors?
How can you make ETFs work in your investment portfolio and what are the risks?
Exchange Traded Funds are an investing revolution that have challenged modern investment principles such as individual stock selection and the need to hire a fund manager. By tracking an index, focusing on themes and sectors and helping assess risk they are fast becoming a key investment vehicle.
The Financial Times Guide to Exchange Traded Fundsis a comprehensive and authoritative introduction to this new way of running an investment portfolio. It explains what index tracking funds are, how they work, compares different fund types and provides a coherent investing master plan. Proving that the best investment strategies really are based on easy to understand principles, The Financial Times Guide to Exchange Traded Funds:
· Shows you how to use ETFs, what to watch out for and advises on the very real risks
· Suggests actual portfolios of mixed ETFs for you to start with
· Gives you 25 essential indexes that you should be following
ISBN: 978-0273727835
Paperback
-
Be Your Own Financial Adviser: The comprehensive guide to wealth and financial planning (Financial Times Series)
Original price was: $69.50.$34.75Current price is: $34.75.Many people stumble through their financial life reacting to events and advice in an ad hoc way. As a result, few choose the most suitable financial products, some fall prey to mis-selling and many never realise their financial goals.
Are you one of them?
Be Your Own Financial Adviser shows you how to make sensible financial decisions without the need for expensive advice. Its accessible style, examples and case studies explain and evaluate financial products and put you firmly in control of your own financial well-being. It will advise on how to adopt the best saving, spending and investment strategies, make decisions tax-efficiently, manage risk wisely and protect and enhance your wealth. It also suggests when professional help is a good idea, and shows you how to protect yourself against mis-selling and get the best out of your adviser.
ISBN: 978-0273727798
Paperback
-
The Financial Times Guide to Business Start Up 2010: The only annually updated guide for entrepreneurs (5th Edition) (Financial Times Series)
Original price was: $68.50.$34.25Current price is: $34.25.The FT Guide to Business Start Up is the essential start up guide.
It is bang up-to-date and covers everything you need to know from finance, tax and the law, to marketing, sales, pricing and budgeting. Will help you make your business succeed, even in a recession.
* Updated annually – this is the most up-to-date book you can buy, it’s the must-have reference source. This Plus there’s a free email update on tax and legal changes just after every Budget
* Complements our other small business books perfectly – packed with up-to-date invaluable facts and figures, it’s the reference you need to round off your essential reading
* FT branding sets it apart and makes it the premium, authoritative and most credible small business and start-up guide. The distinctive new series design for the FT Guides will further enhance it’s position in the market.
* Lead author is a financial expert and entrepreneur and the second author is an experienced financial writer
ISBN: 978-0273730293
Paperback
-
Managing in a Downturn: Leading Business thinkers on how to grow when markets don’t (Financial Times Series)
Original price was: $49.90.$24.95Current price is: $24.95.LEADING PERSPECTIVES ON THE RECESSION Managing in a Downturn brings together the world s leading business thinkers on the big questions confronting managers and executives in today s painfully credit-crunched times. What can businesses do to minimise short-term pain and maximise long-term competitive advantage? Are there lessons to be learned from previous downturns? And what will the future business environment look like? This premium collection of cutting edge business thinking will help you get a clear perspective on the downturn, how it could affect your business and how to manage through it. Hear what the experts have to say. With the recession now clutching us in a firm grip, it can be difficult to think beyond the doom and gloom. For senior managers and executives, navigating through turbulent times is never easy. From Bear Stearns and Lehman Brothers to General Motors and Woolworths, the fall-out from the first severe downturn of the 21stcentury has yet to play itself out.In such uncertain times, the instinctive reaction can be to cut costs and hunker down until things get better. But retreating into a protective shell is not always the right decision for the long term health of your business. Indeed, a downturn can present a great opportunity for companies to reposition themselves, scour the market for good deals, recruit talent from competitors and, ultimately, equip themselves for sustainable long-term success. Managing in a Downturn brings together a range of leading business experts to offer their observations and new business thinking on surviving  and even better, thriving  in an economic downturn.
ISBN: 978-0273730057
Paperback
-
Brands and Branding, Second Edition (Economist Books)
Original price was: $48.80.$24.40Current price is: $24.40.With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.
Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value.
This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands.
Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
ISBN: 9781846681196
Hardcover
